David Cameron is right to back UK Christianity, says British regional publisher.

Prime Minister David Cameron is absolutely right to make a statement openly supportive of Christianity in the UK -  says British regional publisher Duncan Williams.

While cynics are already sniping at the genuine nature of the sentiment, Williams asserts that;  "The onus of belief is always with the believer. David Cameron is relaying a positive desire, shared by many of us, to rebuild morals and ethics around a Christian framework. I say his message, in this instance, is spot on!"

Perversely, though, many of the severest critics to Prime Minister Cameron's clarion call for a return to the basic tenants of the Christian faith are, in fact, the Christians themselves... 

So how does Williams go about explaining this then?

"As I experience it, there are left wing Christians, there are right wing Christians. There are helpful Christians and, sadly, there are those who will miss out on this obvious opportunity for the Christian faith, from whatever branch of church, to solidify and redefine itself alongside of a country that has reached rock bottom on so many levels."

Could media then, really reform morals and rebuild the mirror through which the British people view themselves?

"In an industry, news media, just like that in banking and politics, we urgently need to re-evaluate our aims and agendas. I see our regional newspapers much akin to little churches, each one charged with pumping out a benefical, uniting and inspiring message."

So perhaps those beneficial messages can rebuild communities, create hope and provide a template for change. It would be nice to think so. Can a simple message have that much power?

We can chose whether or not to believe the message - but the message is always there to be heard. Even if we are initially hostile towards the message barer.